Free Digital Marketing Courses: 6 Practical Courses in 1

Free Digital Marketing Courses: 6 Practical Courses in 1

Free Digital Marketing Courses

Download these free digital marketing courses today and learn 6 practical lessons in 1. 

You will understand all the fundamentals of digital marketing and its applications. 

The six topics you get to learn in these digital marketing courses are: 

  • Digital marketing strategy
  • Content marketing strategy
  • Search Engine Optimization.
  • Social Media Marketing Strategy.
  • Email Marketing 
  • Google Analytics.

All right, let us explore the brief description of those topics that you get to cover. 

Free Digital Marketing Courses: 

Digital Marketing Strategy

You will understand the seven strategical methods to build a successful online presence: mission-vision, product & target audience, traffic sources, competitors, metrics and optimization, media planning, and budgeting.

With all the above strategies, you will be able to –

  • Create an effective digital marketing strategy for your project. 
  • Understand the fundamental principles of internet marketing.
  • Make competitive analysis.
  • Work with analytics weapons.
  • Draw a portrait of a target audience.
  • Find practical traffic tools for your niche.
  • Media planning and budgeting.
  • Finding the right online marketing tools to increase sales.

Content Marketing Strategy

You will get an insight on what type of content to create, where to publish and how to promote it, especially for B2B. 

With this Content Planning strategy, you will be able to –

  • Create a robust content marketing strategy
  • Find a target audience and create pertinent content for it
  • Develop a content plan
  • Devise popular content that sells
  • Get more subscribers and loyal clients by using attractive content
  • Optimize content for proper search engine visibility
  • Master favored analysis services
  • Search for prevalent keywords

Looking for a full course on content marketing – check the Content Marketing 2022. Content that Sells!

SEARCH ENGINE OPTIMIZATION

You will learn the primary Search engine optimization tools for website content and understand on-page and off-page SEO strategies.

After finishing this topic, you will be able to –

  • Build a technique for promoting your website in search engines
  • Traffic analysis.
  • Work with search engine analytical tools
  • Choose effectual keywords
  • Link building.

SOCIAL MEDIA MARKETING STRATEGY

You will understand the Social Media Analysis and the metrics to Measure. You will also learn to create social media content and promote to build social media reputation management.

After this module, you can –

  • Conduct a social media marketing competitive analysis
  • Use SMM analytic tools
  • Frame a portrait of your target audience of your social media users
  • Track sales using social media
  • Make a Social Media content plan
  • Promote content on Social Media
  • Work with influencers communities for content seeding
  • Perform social media reputation management
  • Work with reviews and deal with negativity on social media

Email Marketing

  • Find out why customers subscribe to emails
  • Understand different emails, 
  • Anatomy of an email letter, 
  • Database management, 
  • Email campaign analysis,
  • Personal data protection, privacy policy, and 
  • Chatbots.

After this topic, you will be ready to –

  • Create and segment customer database
  • Design the first email using SendPulse
  • Design the first subscription form with SendPulse
  • Avoid emails moving into spam
  • Measure email marketing performance
  • Work with Google Postmaster
  • Tag links with URL Builder
  • Shorten links with Bit. ly

Looking for a reliable all in one email marketing tool, don’t forget to check GetResponse – Powerful, simplified tool to send emails, create pages, and automate your marketing.

Turn leads into sales with free email marketing tools (en)

GOOGLE ANALYTICS

In google analytics topic, you will understand how to analyze the performance and indicators of user attraction and conversations. 

You will learn the fundamentals of google analytics, like setting up GTM and eCommerce. 

After this course, you will be able to –

  • Make analytical decisions based on data
  • Work with Google Analytics to combine your Google Analytics and Google Ads accounts.
  • Customize goals and events understand reach, conversion, and transactional analytics metrics. 
  • Work with e-commerce modules, and set up data transfers for advertising costs.
  • Create and understand automatic custom reports configure custom alerts.
  • Customize segments, customize filters, and set up calculated indicators. 

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